About Us

Founded in 1992 in McLaren Vale, South Australia, Country Life Fashion and Footwear owes its success to founder Sue's vision and passion for fashion. Sue's commitment to customer loyalty and exceptional service has made the brand a standout destination for quality and confidence in wardrobe choices. Under the leadership of new owners Danica and the dedicated staff, the brand continues to thrive, embodying Sue's original principles of integrity, authenticity, and a true love for fashion in every customer interaction.

Owner/Buyer

Danica

Danica, the new owner of Country Life Fashions, brings an impressive background as a buyer for several large national companies and as the founder of her own fashion label. Her journey with the store began by working alongside Sue in the administrative side of the business, where she gained invaluable insights into our customers and brands. Combining this experience with her extensive industry background, Danica is the perfect fit to lead Country Life Fashions into an exciting future.

Store Manager

Anne

Anne, our esteemed store manager, brings 13 years of invaluable experience and a vast reservoir of knowledge to our team. With her fresh perspective and innovative approach, she is guiding the store into an exciting new era. Despite her forward-thinking leadership, Anne remains dedicated to delivering the exceptional service our customers have come to expect and love. Her blend of experience, vision, and commitment ensures the continued success and growth of our store.

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Head Window Stylist

Nicky

Nicky, our fabulous head window stylist, possesses an exceptional eye for detail and merchandising. Her weekly window displays create a buzz in the store, captivating passersby and helping customers visualize complete outfits. In just a year with us, Nicky has become an indispensable part of our team, consistently bringing creativity and flair to our storefront. Her innovative displays not only enhance our store's appeal but also inspire our customers' fashion choices.

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Sales Assistant

Pemmy

If you’ve ever visited Country Life Fashions, chances are you’ve been greeted by Pemmy’s friendly smile and warm energy. A treasured member of our team for almost two decades, Pemmy is not only a cornerstone of our boutique but a familiar face throughout the McLaren Vale community.

With her deep knowledge of fashion, exceptional eye for styling, and genuine love of helping customers feel their best, Pemmy embodies everything Country Life Fashions stands for.

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Clare

Clare has been with Country Life Fashions for a year, and she’s quickly become a customer favourite! Her fun, bubbly personality brings a bright energy to the boutique every day.

With a love of fashion and a warm, friendly approach, Clare makes shopping feel easy and enjoyable. Whether she’s helping you find the perfect outfit or sharing a laugh on the shop floor, she has a natural way of making everyone feel welcome.

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Admin, ecomm & marketing

Mikayla

Mikayla brings 10 years of fashion industry experience to CLF, with a strong background in e-commerce and social media. Having worked in both wholesale and online retail, she knows the industry inside and out.

Her creative eye and technical skills help shape everything from our website to our online shopping experience. Whether she’s refining product imagery, creating digital content, or improving the online store, Mikayla brings polished, professional expertise to every project.

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